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The web site ubinbeach.celestialresort.com states the following, "The new Celestial Ubin Beach Resort is now open for business." I noticed that the webpage said " More promotions to come just keep on following us." They also said " Welcome to Celestial Ubin Beach Resort. Ldquo;A Resort that is a Short Walk From the Ubin Jetty. Is located at a 5 minute stroll thru theSecret Gardenright of the Ubin Jetty, youll find Celestial Ubin Beach Resort." The meta header had Celestial as the first optimized keyword. This keyword is followed by Beach, Resorts, and Resort which isn't as important as Celestial. The other words ubinbeach.celestialresort.com used was Singapore. Pulau is included but will not be viewed by search engines.